Parents hunting for Iron
We who have founded Mini Ferrum are a family living in Helsingborg, Sweden. When
our daughter Nea was born in the spring of 2020, we quickly realized
the importance of iron-rich food for her cognitive development. We have
always been very interested in nutrition, and now we had a new little
project to tackle: the hunt for iron! We flipped food packages to study
the iron content and soon realized that it was difficult to find a good long-term option, partly because of the amount of iron in food, but
also because of the contents in many iron-rich foods; sugar, glucose, gluten
and various additives... It didn't feel quite right for us.
An idea is born
We concluded that there probably wasn't an easy, health-conscious and
effective way to ensure babies or toddlers receive the right amount of
iron on a daily basis. What if we could create such a product for our daughter, the
product we were missing? How many other parents could benefit from it
as well? Right then and there, the seed for what later became MINI+ was
planted. With feedback from a pediatric nutritionist who researches in iron
deficiency in children, we created our heme-iron powder for kids. Our
daughter Nea has been eating MINI+ in her porridge or pancakes almost
every day since we created our own lifehack, and now her little brother
Augustus (born in 2023) does too. Smooth sailing it is!
A third of all women are believed to be iron deficient in some way
When Marlén became pregnant with our son, she needed iron supplements during her pregnancy. After previous negative experiences with iron supplements, we instead tried developing a stronger heme-iron powder, which was used to bake bread and Swedish chocolate raw balls with. It tasted good, the hemoglobin value at the maternal care clinic rose, and her stomach was completely unaffected—a true win-win!
After some self-study, we realized that iron deficiency is a bigger
issue for many women both in Sweden and in the Nordic than we initially thought, with up to a
third of women of childbearing age suffering from low iron levels or
iron deficiency—experiencing vague symptoms like fatigue, brain fog and
poor memory. Pregnant women also need more iron, of course, as do blood
donors. We believe there are many who would benefit from an iron
supplement that is gentle on the stomach and easy for the body to
absorb. Therefore, it was an easy choice and a natural step for us to
develop Feméa - specially designed for women's iron needs.
The work on launching yet another exciting new iron supplement product is
already underway. We have a plethora of ideas for more upcoming
iron-enriched products - but we are also open to more thoughts and
suggestions! Is there anything you think would have helped you in your
daily life against iron deficiency or low iron levels? If so, please do
get in touch!
We are also very curious about your experience with heme-iron powder, so please feel free to write to us at [email protected] or visit us on Facebook or Instagram. We are eager to hear from and grateful for all kinds of feedback!
Daniel & Marlén